Social media is another aspect of business that has become an everyday task to manage just like your accounting, operations or human resources. At some point you have to decide if you want to hire someone or do it yourself, no different than if you decided to hire an accountant for your books or an assistant for your business.
But a decision many entrepreneurs face is where to put the investment for their social media and content creation: outsource it to a Social Media Manager or invest in themselves and work with a Social Media Coach.
A Social Media Manager (SMM) will manage everything for your social media and content creation so you can be completely hands off. A Social Media Coach will teach you how to be your own SMM and all the skills and training necessary to manage your own content creation and post scheduling.
Let’s review both and see which is right for your business: