Content batching is the idea that you sit down at one time and create all the content for your next week, month, or quarter. This allows you to have a creative flow, saves time and creates a consistent posting schedule. It saves you time and energy because it allows a creative block of time to be focused on one thing, instead of trying to quickly come up with a posting idea in between client meetings and end up posting something of lesser quality.
How often you use to content batch is completely up to you. A lot of business owners can get burnt out fast (which I’ll talk about below) so start with a time slot that works for you.
Let’s say you want to write all your social media posts for the next week. Block your calendar at a set time each week and make sure you have uninterrupted content batching time. Phone off, no distractions, a hot beverage and some pumping tunes! Get out of the house if you need to find inspiration.
The amount of time it takes to create content is different for every person, so do NOT beat yourself up if it takes all day. It will get easier as time goes on.
Creating content should be fun for you if you’re sticking to the topics that relate to your business. Choose 2-3 content buckets and topics for your niche that your audience will find useful.