Having your website URL as the standard mywebsite.com doesn’t entice a viewer or follower to want to click on it to see what you do and how you can help. They will bounce right off your profile!
You need to TELL them what to do!
By providing a call to action (CTA) that directly links to where you want them to go, it clearly tells them how to interact and visit that page.
Remember that as a service-based owner you want your profile’s CTA’s to be a driver in getting e-mail subscribers when they click the link to join or sign up, so make sure the values you are providing them is worth it for them to give you their e-mail.
Here are 9 call to actions for your social media profiles:
Make the lead magnet/freebie enticing for them to click.
“Grab your FREE (lead magnet title) here!”
Drive the urgency of them to book with you now.
“Only 5 spots left for October!”
“Accepting website design clients for November”
Link it directly to your shop page on your site or newest products. This can also be integrated with Facebook or Instagram shops.
“Shop our new FALL 2020 collection here”
Include how many spots are available to make it urgent.
“Sign up for the xyz workshop – only 100 spots available!”
Promote your sales funnel with a free initial consultation or call.
“Book your FREE 1:1 (call name)!”
Are you a blogger and don’t have services? No worries! You can include your link to your newest blog post URL.
This also works for anyone that wants to drive traffic to their blog.
“Read my newest recipe on chocolate chip cookies”
Encourage them to join your upcoming challenge or your evergreen challenge.
“Join the Create Your Social Media Plan Challenge starting Sept 1 here!”
If you have a new business or a website and don’t have any opt-ins yet, a direct link to your services/packages/work with me pages will be fine in the meantime!
“Now accepting clients for my xyz program!”
Do you use any of these in your profiles? I’d love to hear them below!