Highlights in your profile allow your audience to connect with you through previous IG Stories you’ve posted and get connected with your brand. It’s a smart extension of your profile! They don’t need to be fancy, and you can create some great basic Highlight photo covers in Canva for free!
Make each Highlight category relatable to your business – so it could be your blogging subjects if you’re a blogger, different service offerings, links to online products, customer reviews and more.
Once you start adding to your IG Stories, add them to your Highlights as much as possible.
Here’s what my bio looks like when you apply all 6 steps!