Before you write or record your content, you should already have your content calendar planned out for what you’re posting in the next week or month. You might already have a theme you’re following or including upcoming holidays. If there is a certain topic that is changing within your industry or making more noise than you had anticipated in your calendar, then it’s okay to shift your calendar topics to address that topic.
When Instagram Reels came out, I shifted my content for that week to learn how to use it and created a new blog post on it because it was all anyone was talking about on Instagram. So be adaptable to change!
Start with the one topic that you’re most excited about – it will help to set the pace for the rest of your content batching session.
If you find yourself distracted or inspired by another topic idea that isn’t on the calendar for this month, that’s okay! Just go with it anyways and then you can save it for a future post!