If you say you specialize in an industry or topic, your audience is going to be confused if you post about something totally irrelevant and different.
That’s why I always recommend content buckets (or content pillars) for every entrepreneur. Content buckets help you focus in on topics that directly related to your business and what your audience wants to hear!
Content buckets are 2-3 topics that you can easily rotate through for each type of content you produce. If you’re a health coach, for example, your content buckets could be nutrition, recipes and fitness workouts and you always talk about ideas related to those 3 buckets.
Once you build your authority in those 3 areas, people will see you as the go-to in your industry!