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If you want to provide value and consistency in your online business, you need to have a minimum of one main content platform that you publish for your audience. These main three are either a blog, video channel or podcast. But how do you know which one to choose?

All three are great for SEO and they all work for driving traffic. The biggest item to consider when choosing a platform is your target audience and what type of content your audience likes to consume.

Do they like to listen to a podcast in their car on their morning commute? Do they enjoy watching a video while cooking dinner? Or do they prefer to read a blog on their lunch hour? Their demographics can tell you a lot about which content platform is best.

Putting out content also needs to be FUN for you – because you won’t stick to a schedule of producing it if you dread creating it! Make sure the platform is something YOU enjoy, too. Let’s talk about the pros and cons of each for blogs, podcasts and videos – why it’s a good fit and why it’s not based on your personality.

Blog, video or podcast?: how to choose a content platform | Miller Digital

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It’s best fit for you if:

It’s probably not a good fit if:


It’s best fit for you if:

It’s probably not a good fit if:


It’s best fit for you if:

It’s probably not a good fit if:

Final thoughts to consider

Find a balance of the content your audience likes to consume and the content you enjoy producing. Once you’ve mastered one type of content, consider adding an additional platform to your marketing mix and re-purposing the content for both. You can find out 20 ways to re-purpose content here.

Which content platform calls out to you? Blog, podcast or video? Let me know in the comments!

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