If you want to provide value and consistency in your online business, you need to have a minimum of one main content platform that you publish for your audience. These main three are either a blog, video channel or podcast. But how do you know which one to choose?
All three are great for SEO and they all work for driving traffic. The biggest item to consider when choosing a platform is your target audience and what type of content your audience likes to consume.
Do they like to listen to a podcast in their car on their morning commute? Do they enjoy watching a video while cooking dinner? Or do they prefer to read a blog on their lunch hour? Their demographics can tell you a lot about which content platform is best.