Miller Digital
Social media and content marketing coach for entrepreneurs
Producing quality content is always your key goal. I’ve said it before and I’ll say it again “Quality over quantity!”.
So why should you re-purpose content in the first place? Let’s give an example: you published an awesome blog post 4 years ago and a new subscriber found your website today. That post is buried within the pages section on your posts, and they aren’t going to find it or know that awesome content you wrote is still relevant today.
You can have that old blog post turned into another type of content – not everyone likes to read posts! You could make that post into a podcast, a social media post, an e-mail or YouTube video – and gain a new audience in return.
And if you strategically post that content multiple times on each of the different platforms, your new subscriber is now getting that valuable blog post from 4 years ago today. It’s still quality content!
So with that in mind, let’s look at 20 ways to re-purpose content:
1. Turn a blog post into an e-mail for your audience – give them a preview and then link back the post.
2. Turn all your blog posts into YouTube videos – especially how-to posts and tutorials.
3. Turn blog posts into podcasts – and add in any new information you can.
4. Go through blog posts and see if you can break them up into downloadable checklists, guides, e-books, mini courses or resources.
5. Break up a blog post into chunks to create a drip e-mail sequence for your subscribers.
6. Break up a blog post into different topics for multiple social media posts.
7. Go through your how-to posts and try to make your best one into a multiple day e-mail challenge.
8. Re-share your best viewed blog posts from the past and incorporate them into multiple social media posts.
9. Review every blog post you’ve written and see if they need to be updated with relevant information, new technology updates or content updates. Then re-publish with the current “new” updates and share to your audience through all your different content platforms.
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10. Use one of your educational social media posts and turn it into an e-mail for your subscribers – and add exclusive content for their VIP reading.
11. Make your podcasts into a written blog post.
12. Take your paid offers and turn them into free “bite sized” pieces of content such as blog posts, guides, podcasts etc. Then explain the “why” it’s important for each, and then the “how” is your actual paid offer.
13. Take customer testimonials or reviews and turn them into an individual social media, e-mail, or blog post case study. Make sure to get permission first!
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14. Turn one of your best e-mails to your subscribers into multiple blog posts or social media posts.
15. If you already have YouTube videos created, make a blog post for your site.
16. Send an e-mail to your subscribers with a round-up list of all your best blog posts.
17. Take all your individual downloads/freebies from each blog post and turn them into a resource library on your website.
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18. Turn one of your blog posts into a webinar or workshop.
19. Do you get lots of questions from your subscribers in your DM’s or comments? Write an FAQ list and make it a resource guide for your topic on your website.
20. Make a video or blog post about one of your customers using your product – and then turn it into a social media post, podcast, e-mail etc.
One point I want to mention is that your don’t need to put one piece of content you create on all of your platforms at the same time. For example, if you write a new blog post, you might send your subscribers a new e-mail about it, post about it on all your social media platforms and create a Pin for Pinterest all in the same day.
But instead, you could publish your blog post on Monday, tell your subscribers about it on Wednesday, let one of your social media platforms know about it on Thursday, Pin it to Pinterest on Friday, and let your other social media platforms know about it on Saturday and Sunday. Or you could spread out that content over several weeks depending on your posting schedule.
Remember that you don’t need to be on every platform either! Use the ones that work best for you and your comfort level.
Happy content re-purposing!
xo,