Customers value authenticity and that’s what TikTok is all about. TikTok marketing is a social media strategy that colors outside of the lines. Nowadays, ads are seen as invasive, quickly turned off with a click of a button. With videos that respond and engage with users, your TikTok account is the gateway to creating a responsive community. I’m talking challenges, music trends, how-to guides and more – give your audience an insight into who you are behind the brand and see your numbers soar.
You don’t need to dress up or curate your content the same way you do on Instagram or other platforms, and videos that are natural and organic perform better than those that are edited perfectly with hair and makeup done.