There is no question that a good business strategy needs to be proactive. To stay in the game and ahead of your competition you need to create a flexible marketing strategy that responds to shifts in social media platforms.
As the new kid on the block, TikTok continues to take the world by storm but is it worth investing your time in? With over 1 billion active users tuning in across the world it’s the perfect time to jump in to promote your brand. Here’s why.
Did you know that the average person opens up TikTok about 8 times a day? (guilty!) With a user base that is constantly growing from over 150 different countires, TikTok offers your business a platform to expand your audience worldwide. The best part is, you don’t need to be a big player to gain momentum. Anyone can do it! Retail, fashion, service providers, restaurants, realtors and more!
Customers value authenticity and that’s what TikTok is all about. TikTok marketing is a social media strategy that colors outside of the lines. Nowadays, ads are seen as invasive, quickly turned off with a click of a button. With videos that respond and engage with users, your TikTok account is the gateway to creating a responsive community. I’m talking challenges, music trends, how-to guides and more – give your audience an insight into who you are behind the brand and see your numbers soar.
You don’t need to dress up or curate your content the same way you do on Instagram or other platforms, and videos that are natural and organic perform better than those that are edited perfectly with hair and makeup done.
The amazing thing about TikTok is that it takes consumer engagement to the next level. With special effects and video options such as dueting, stitching, or even using their greenscreen option, users can respond to videos with their reactions helping you reach a whole new audience. The trick is to generate content that educates, starts new conversations and sparks an emotional reaction. The opportunities are endless!
It’s not too late to start, in fact the time is just right. The time is now and all it takes is one simple video to get you moving in the right direction. If you have any questions, please do not hesitate to reach out!