TikTok’s For You page can get SUPER specific on the type of content it gives you. Like, creepily oddly specific lol!
I’ve had videos target me because they know I’m married, a dog mom, enjoy White Claws and a business owner!
If your video targets a very specific group of audience, use those hashtags in your videos. For example, if you’re a virtual assistant and you’re sharing your Excel hacks for business owners, use hashtags such as #exceltipsandtricks or #excelhacks. Users who have liked videos that have Excel in it in the past will see these types of niche hashtags first!
Also, using a hashtag with your niche or topic type in front of the work “tok” can help identify your potential audience. For example, #businesstok #healthtok
Using your profession or industry in front of the word “of tiktok” also narrows your audience. (ie: #organizersoftiktok, #websitedesignersoftiktok).