Analytics and metrics are traditionally used for marketers or corporation who are tracking campaigns, key performance indicators or goals. Instagram has given Business and Creator accounts the ability to view Insights, or metrics, into posts.
As a small business owner, you can tap into those same metrics to reach your goals AND, when you listen to what your Instagram Insights are telling you, you can create content that truly connects with your audience.
Your analytics and metrics is one of the EASIEST ways to find new content ideas – because your audience has told you what they love based on past posts.
Let’s dive into why you should check your Instagram Insights.