So we know what they are but why should you be using Reels on Instagram? When you post video content it gets promoted to all users on the platform, including your current followers. That’s 1.22 billion active accounts!
Since being added to your homepage and the explore feed, it’s become a huge opportunity for you to expand your online community and build up your brand awareness.
Plus, with Facebook (Meta) owning Instagram, Reels are being pushed as suggested content to the Facebook News Feed – so double the eyes on your content! Video content is going to continue to be pushed by Instagram therefore you need to ensure you’re making it a part of your Instagram strategy.