As an entrepreneur, there used to be a clear line between a professional business brand and your personal life. The two were never mixed and in the early days of social media there was always a distinction between a business page and a personal account when it came to profiles and promoting your own business.
Think back to the news stories you’ve heard about how employees got fired because of a tweet, or something they got caught doing on video, and their employer would say “It’s not how our brand xyz is represented.”
The times have shifted and there is now a demand from consumers and audiences to have people show up as themselves online to represent their OWN companies. Your service based business is YOU, because you are the one offering the services and working directly with people.
This especially rings true if you are a blogger or influencer. You are your brand, therefore you are a personal brand.
So how can you be different in a world full of service-based brands? And how can you grow your personal brand online?
It really comes down to three key areas: consistency, authenticity and listening.