Stories are best used for quick behind the scenes content or sharing clips throughout your day or thoughts as a business owner that may not be enough “content” for a regular TikTok video.
Stories can also be a way to tease upcoming launches or new videos coming that your audience will be excited for. You can also repost the same Stories that you’re already posting on Instagram, or clip together the Stories afterwards to create a TikTok video.
Utilizing the sticker feature of Polls, Questions, hashtags, live countdown, gifs, emojis and more can draw more engagement to your Story (and overall videos).
TikTok Stories also encourage the users to be on the app more because they want to see what behind-the-scenes limited Stories are posted by their favourite Creators.