Social Media and Strategy
The latest news of Instagram updates from the head of the company Adam Mosseri stating that Instagram is “no longer a photo sharing app” has social media marketers, content creator and businesses frustrated and confused as to what to do with their content strategy. In today’s post I’m sharing my thoughts on what the latest […]
Analytics and metrics are traditionally used for marketers or corporation who are tracking campaigns, key performance indicators or goals. Instagram has given Business and Creator accounts the ability to view Insights, or metrics, into posts. As a small business owner, you can tap into those same metrics to reach your goals AND, when you listen […]
Are you curious as to how Instagram Highlights work and why they’re useful on Instagram? Or perhaps you created cover photos for them when the feature came out and haven’t updated since! When you post to Instagram Stories, your content is only available for 24 hours. Highlights give you the opportunity to re-share previous IG […]
This post covers over 75+ social media definitions and glossary terms for entrepreneurs. I am breaking it down from the basics to advanced so you’re covered on all angles. I’ve also included social media platform specific terms (like Instagram Reels) at the bottom for Facebook, Instagram, Pinterest, Twitter, LinkedIn and TikTok. Understanding how social media […]
