Are you curious as to how Instagram Highlights work and why they’re useful on Instagram? Or perhaps you created cover photos for them when the feature came out and haven’t updated since!
When you post to Instagram Stories, your content is only available for 24 hours. Highlights give you the opportunity to re-share previous IG Stories you select to live on your feed forever.
All you have to do is click on your Settings button, click on Archive, select a Story and hit on the “Highlight” option at the bottom. You can then choose which Highlight topic to add the Story to.
Think of your Highlights like a mini business card or window into your business! They give you the power to select which IG Stories you want to share and have live on your feed.
If you’re wondering which Highlight topics you should have on your profile, here’s my best tips to encourage engagement.