Now typically, jumping on the bandwagon is a huge no-go. No one wants repetitive content on their feed, unless it happens to be TikTok. Here, taking part in the latest trends is the secret to finding success. TikTok used to be an app called Musical.ly, whose premise was all about video content that revolved around music. It comes to no surprise that audio continues to be a big part of the app’s identity.
Using trending songs is one of the easiest ways to hop on a trend. When the algorithm sees that a large number of users have begun to use a particular audio track, it promotes it to more viewers. Inspired, this causes individuals to hop on with their own rendition creating a chain-reaction that can go on for weeks.