I sorted my posts by highest engagement rate to see what the results were. Remember:
Impressions: Total times a post was seen (including by the same person)
Reach: Total times your content was seen by individual accounts
When I look at September’s content, I can see that carousel posts have performed the best and two personal posts combined with fall photo-style content.
Photos of yourself will ALWAYS have the best engagement over other content. That’s just a given fact.
*Note* Later cannot give you data on your Reels analytics yet. You can access that directly through Instagram Insights.
So what I can gather from these analytics is that I should create more carousel posts that provide engaging content and photos of myself.