First, let’s talk about the importance of content buckets and why the heck you need them in the first place.
Content buckets (or pillars) are the core topics you focus on to differentiate your brand from others. It’s the idea of creating 2-4 key topics that you always talk about to establish yourself as an expert in that area.
If you’re talking about a multitude of topics and are all over the place with your content, your audience will become confused as to what you do and you will lose the key piece to establishing yourself as an authority on a topic. You want to become the person that if you had a friend looking for home renovation advice, you’d say “Hey, you should check out ______ because she is amazing at it!”
The biggest piece my clients or followers say is “I don’t know what to post about” or “I don’t know how to create content buckets”.
I have a content bucket brainstorming exercise that I have my clients go through and I find it’s a quick and effective way to evaluate what’s important to you and and your audience.
Let’s get started on your content buckets: