Social Media

  • Why you should check your Instagram Insights | Miller Digital

    Why you should check your Instagram Insights

    Analytics and metrics are traditionally used for marketers or corporation who are tracking campaigns, key performance indicators or goals. Instagram has given Business and Creator accounts the ability to view Insights, or metrics, into posts. As a small business owner, you can tap into those same metrics to reach your goals AND, when you listen […]

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  • Social Media Call to Actions to Drive Engagement | Miller Digital

    Social media call to actions to drive engagement

    My number one piece of advice for any social media post is to always have a call to action. Calls to actions (CTA’s) are a crucial part of any post because you always want to have a purpose or message with each post. A call to action is direct driver telling your audience what to […]

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  • How Hashtags Work on TikTok | Miller Digital

    How Hashtags work on TikTok

    If you’ve been experimenting with TikTok, you’ll know that the platform uses hashtags similar to other social media platforms. TikTok’s For You page is immediately what you interact with when you open the app – think of it as Instagram’s Explore page. It will show you videos of accounts you do and don’t follow, with […]

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  • Instagram Highlight Ideas to encourage engagement | Miller Digital

    Instagram Highlight ideas to encourage engagement

    Are you curious as to how Instagram Highlights work and why they’re useful on Instagram? Or perhaps you created cover photos for them when the feature came out and haven’t updated since! When you post to Instagram Stories, your content is only available for 24 hours. Highlights give you the opportunity to re-share previous IG […]

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