The e-mails you send your subscribers are one of the biggest assets you have. They are already engaged in what you have to say, and the content you send them is going to build trust in you and your ideas.
But what if you have no idea what to send them? Whether you’re new or experienced at sending e-mails to your subscribers, I have 7 different “storytelling” methods that are going to help you speak to your audience in an authentic and trustworthy way.
Here are 7 types of e-mails to send to your subscribers:
1 – How-to’s
How to’s are fantastic because they are easy to put together and can get your creative juices flowing for other topics. If you have an existing content of a how-to blog post or video, talk about it to your subscribers in a sneak peek and include a link to the full post. (This is also known as re-purposing content, and you can learn 20 ways to re-purpose content right here.)
Example: How to get (solution) in (time frame).
2 – Address problems and fears
3 – Focus on the benefits
4 – Tell a story
5 – Offer solutions in an easy time frame
6 – Share the number data
7 – Make it personal
If you really want your subscribers to connect with you, you have to share your own personal triumphs and fails. Get really specific in telling your personal story and how your solutions will help them too, because it worked for you.
Example: This (specific topic) made me (emotion).
If you use any of these 7 types of e-mails, let me know! I would love to know how they worked for you and your audience.