3 signs your content is blending in with every other coach, consultant or service provider in your niche
Your dream clients don’t pay premium prices for average Joe expertise – so stop sounding like one.
#1 - Your Reels and Stories sound like every other generic template or plug and play script out there
Your ideal client can tell that your content isn’t genuine or authentic because it doesn’t sound like you – and they can tell that you feel uncomfortable recording them and pitching a script. Showing up authentically and being yourself builds trust and respect with your audience.
#2 - Your "ways we can work together" post focuses on features and timing, not results
Your ideal clients don’t care that you have 5 different ways you can work together in “month”. They care about what you can do to give them proven results now and how you can work together today by booking in your bio.
#3 - You're providing too many value or tips and tricks posts to attract lurkers, not leads
High ticket buyers want to see results, testimonials and examples of others living with a solution to the problem they have – even better if you’re living that dream. Showcasing value content is great to sprinkle to prove your authority, but it shouldn’t be your main content pillar.
Keep on swiping by...
If your content is blending in with every other coach, consultant or service provider in your niche, your clients will keep on swiping by because you’re not giving them a reason to see you as different.
They invest in people who show up as the authority and who do it differently from the rest.
The best way to reposition is to ask yourself “how do I like to buy” and “what attracts me to hiring an expert on Instagram?”.
Hot take: I bet it’s not generic content or what you’re posting now.
Authority content doesn’t chase approval or likes. It leads with conviction. It stands out from the noise online.
It says:
- This is how I see the problem
- This is why others miss it
- This is the solution I stand behind to fix it
Ready to step up as as a a category leader in your space? Book your Instagram Authority Audit to lead with clarity, conviction and conversion.