3 reasons why you’re not booking clients from your Instagram – and what to do instead for B2B coaches, consultants and service providers
Mistake 1: You're only sharing content that looks good for the feed aesthetic or for likes and comments - not direct sales.
Risk: Engagement is great but you’re sounding like every entrepreneur out there trying to sell to the same clients as yours. Your audience will scroll on by.
How to fix it: Your messaging is likely focused on your services or offers like a product or about you selling yourself.
It’s not about you – it’s about them. Adjusting your content to be focused on them will mean more than an aesthetic feed or likes – it will stop the scroll and get them to pay attention.
Mistake 2: You don't have an easy way for clients to book with you through the bio.
Risk: Expired landing pages, old sales offers and more than 3 links can confuse your ideal clients. Don’t ask them to DM you for access to free or paid services.
How to fix it: Have a clear link in bio setup with links to all your offers, services or freebies. Make it easy to purchase directly from the landing page. Don’t make them click more than 3 times to get somewhere.
Clients ready to purchase from your content don’t want to DM you and wait for an answer or talk to a chat automation – they are ready to book it now.
Mistake 3: Posting regularly but not seeing client leads or services booked.
Risk: You’re lacking a social strategy that is focused on content speaking to your ideal client and the results you can get for them – and a funnel to get them booked.
How to fix it: Create a social strategy that is focused entirely on your ideal clients and the results and goals they want. Plan this into a content calendar and repurpose it for all your Instagram carousels, Reels, Threads and Stories. Integrate your booking links throughout all your content to make it easy to work with you.
Want it fixed for you? Book your Instagram Authority Audit: the premium audit for high ticket B2B coaches, consultants and service providers who want their content to sell their offers straight from the bio.